Partnerships with reputable nautical organizations and marinas are netting thousands of boating visitors for The Islands of The Bahamas, according to a tourism boating specialist.
Earl Miller, general manager for Vertical Markets in the Ministry of Tourism’s Florida office, said the Ministry has forged meaningful partnerships that have brought lucrative business to Bahamian islands. The strategy was a major part of landing more than 157,000 private boating arrivals for the country in 2011.
Mr. Miller pointed to the example of the Ministry of Tourism’s major partnership with Sea Ray boat manufacturers. A joint venture brought a group of 60 Sea Ray boats and 365 participants to Atlantis Paradise Island in June, when the group took part in a variety of organized activities.
“Also, we partnered with Marine Max that bring us about eight groups every year, the largest being one that just went on Memorial Day to Bimini – 80 boats and 400 participants,” he said. “So those are the kind of partnerships we are looking for.”
The groups that arrive through the Ministry’s partnerships bring a financial windfall for Bahamian islands, Mr. Miller said. He said boaters have a lot of disposable income and their contributions are distributed to many vendors on the islands.
“If you know anything about boating, especially the smaller boats, we love the open fisherman boats because when they go over to The Islands of The Bahamas, they have to buy gas,” he said. “They have to stay in a room. They have to buy food. So the economic spill is huge.
“A small boat going over to Bimini, which is only 50 miles from here, is going to spend an average of about $3,000 to $5,000 for that weekend. So multiply that by 80 on the low end. Because those types of groups, when they go, we have boats anywhere from 40 feet to about 95 feet going over, and they average about six persons per boat.”
Mr. Miller said the Ministry of Tourism has developed several devices that help make boaters comfortable with venturing into international and Bahamian waters from Florida. One of their developments is a nautical map and chart that is distributed to boaters and marinas in Florida. He explained that the maps allow boaters to see how near Bahamian islands are to Florida. They also show navigation routes to the islands, giving boaters more information and confidence for their voyages.
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