Attracting more business into The Bahamas with private airplanes is a goal for tourism officials, as it presently generates more than 400,000 room nights annually.
Greg Rolle, chief aviation specialist and pilot at the Ministry of Tourism, confirmed to Guardian Business that this specialized area accounts for more than 456,000 room nights on an annual basis, which he believes indicates that the sector generates a big chunk of business. Rolle pointed out that the goal of his department is to educate as many professionals as possible in the aviation industry, particularly those in the Florida market, about the benefits of flying to The Bahamas.
“It’s all about educating the flying public, having a better understanding of who the traveling consumer is.”
The chief aviation specialist further told Guardian Business that the ministry has partnered with smaller airports which are fixed based operators (FBO), to encourage business through the aviation sector.
“An example of this would be Odyssey in Nassau. Most of the private aircrafts funnel through FBOs to get their fuel, information, weather and flight plan. We found out that a lot of these pilots would go to the front desk, to customer service professionals and ask them for information,” Rolle noted.
“Baring that in mind, we started to educate customer service individuals, so that when the pilot walks to the front desk and asks for information about flying to The Bahamas, they will be in a better position to tell them how it’s done, so that’s our main focus.”
While numbers have been promising over the years and most of the business is coming from locations in Florida, such as Miami, Ft. Lauderdale, West Palm Beach and Orlando, he revealed that many pilots are still very concerned about the hefty additional costs that are associated with flying their aircrafts to The Bahamas. It’s an issue Rolle said his team is looking to address.
“We have a lot of pilots who will spend hundreds of thousands of dollars on their aircraft, but when you consider various fees like landing fees, overnight fees, packing fees and even the departure tax they complain about, which has gone from $15 to $25, they believe we need to minimize these additional charges as much as possible. These are some of the things that drive pilots away. Prices in Grand Bahama are even higher.”
Tourism officials have planned a familiarization trip for a group of aviation professionals that could benefit from flying to The Bahamas. The delegation will travel to Ft. Lauderdale, Grand Bahama, Great Harbour Cay, the Berry Islands, Georgetown, Exuma and San Salvador from August 16 to 19.
“Trips like these allow aviation professionals to see the product, so that they are able to speak with conviction once they go back because they have experienced it,” Rolle added.
Scieska Adderley
Guardian Business Reporter
scieska@nasguard.com
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